The marketing world is changing. A lot. Gone are the days where you had to drive to a store simply to research a product. Today, not only our product research, but our purchasing is done on online. A business’ online presence is quickly eclipsing its brick and mortar establishment in terms of importance, prompting many companies to abandon their storefronts entirely. The result? An immensely competitive online market.
How Can I Get Ahead?
Current research suggests that more than 39 percent of all online customers find sites through search engines. It’s no surprise, since an estimated 88.1 percent of U.S. internet users ages over the age of 14 use the internet to research products. They’ll enter keywords pertaining to the service or product they’re looking for, and then the search
Online service providers and retailers claim that almost forty percent of all of the customers they get come from internet search engines. This is a big reason why it is estimated that, by 2016, over half of the money that is spent in America for retail purposes will be influenced by web presence and online marketing.
The growth of the internet has created a massive market for businesses. Billions of people use the internet, and that translates to billions of potential online sales. However, there are several businesses scrambling to run successful internet marketing campaigns, and the the competition is rough. In order to be successful with internet sales, businesses need to have a game plan that stretc