The general costs involved with inbound marketing lead generation at $143 is about half that for outbound marketing at $373 and for your business, part of capitalizing on this trend can come about from hiring social media PR firms. The best social media PR firms can help you to make the most of websites like Twitter which one third of marketers have generated leads from despite only one fifth being able to close the deal. Being able to close sales is going to be the biggest difference between working with top social media PR firms and amateurs. Boston pr companies that understand the incredible influence that social media has on today’s society will be your best bet for uplifting your business.
While customer acquisition and creating proper brand awareness are both main goals of content marketing, you will still need a medium to bring everything together and through social media public relations boston firms can make sure that it happens for your business. By making social media press releases and using all of the latest in online public relations technology, you can count on Boston public relations firms making a huge impact both on your exposure and your overall traffic. While you may consider using your PR professionals to deal with other forms of media exposure through more traditional channels, focusing most of the effort on social media is a tactic that will pay off once you see it in action.