One of the leading marketing strategies of the past decade or so has been the implementation of daily deal coupons, or customer-exclusive deals that are only good for a period of 24 to 48 hours or so. Coupon deal sites like Groupon helped popularize these efforts, and now plenty of other organizations offer discounts and deals regularly in order to keep customers coming back. But though scores of retail shops have had major success with these kinds of strategies, any business — no matter how big or small — can benefit from offering local coupon deals. How? These four facts can help explain.
They help acquire new business.
Projections show that nearly 18% of all new growth for small businesses in the next year will come from online coupon deals. Think about it: Your Rochester NY busine