The marketing world is changing. A lot. Gone are the days where you had to drive to a store simply to research a product. Today, not only our product research, but our purchasing is done on online. A business’ online presence is quickly eclipsing its brick and mortar establishment in terms of importance, prompting many companies to abandon their storefronts entirely. The result? An immensely competitive online market.
How Can I Get Ahead?
Current research suggests that more than 39 percent of all online customers find sites through search engines. It’s no surprise, since an estimated 88.1 percent of U.S. internet users ages over the age of 14 use the internet to research products. They’ll enter keywords pertaining to the service or product they’re looking for, and then the search