One of the leading marketing strategies of the past decade or so has been the implementation of daily deal coupons, or customer-exclusive deals that are only good for a period of 24 to 48 hours or so. Coupon deal sites like Groupon helped popularize these efforts, and now plenty of other organizations offer discounts and deals regularly in order to keep customers coming back. But though scores of retail shops have had major success with these kinds of strategies, any business — no matter how big or small — can benefit from offering local coupon deals. How? These four facts can help explain.
They help acquire new business.
Projections show that nearly 18% of all new growth for small businesses in the next year will come from online coupon deals. Think about it: Your Rochester NY business is expanding into new territories and you want to get the word out. What better way to bring in new customers than with some kind of exclusive deal? Daily coupon deals help introduce new customers to your goods and services in a positive way, since they’re saving big bucks to begin with.
They lead to good local marketing.
Almost half of all customers are likely to check out a small business if it’s recommended to them by family or friends. That’s because if one link in the chain takes advantage of these Rochester NY coupons, the ones around it simply have to follow. Tailoring your deal outreach to those in the immediate area can establish a solid foundation, which also leads to customers coming back again and again.
They build customer loyalty.
One coupon plus one great deal equals one satisfied customer. That means they’re likely to come back in and try it again, at least according to statistics. Nearly 43% of shoppers will take advantage of a deal (in this case, a series of exclusive Rochester NY coupons) if it’s from a local business they’ve shopped at before. And the second time, they’re likely to bring their friends with them.
They can easily be shared with friends.
Somewhere around 54% of all shoppers will tell their friends and family about a deal if they think it’s worthwhile, even if they’re not regular customers. These people then become your greatest marketing tools — and they don’t even know it. Word-of-mouth advertising is one of the most powerful forms of persuasion a company can benefit from, after all.
No matter what kind of business you run, you need to start investing in Rochester NY coupons. Look at the numbers. Look at your business model. But most importantly, look at the smiling faces of your new (and loyal) satisfied customers. More like this article: rochesternycoupons.net
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