Almost everyone owns a smartphone. Other portable devices like iPads and tablets are becoming more and more popular. And money spent on mobile advertisements is expected to take a leap from 800 million to 8 billion by the year 2016.
So how can companies keep mobile applications current?
Three words: Responsive web design (RWD)
Responsive web design aims to create websites that translate well on multiple devices. It is important to construct websites so that they will look nice on a PC, but it is becoming increasingly important that these sites can be viewed seamlessly on smartphones, tablets, and other handheld or portable devices. How?
1. Reducing or Eliminating Scrolling
Responsive web designers keep scrolling, panning, and resizing to an absolute minimum. This keeps webpages easy to navigate and simple to read on a number of mobile devices.
2. Creating One Webpage
When executed correctly, responsive web design cuts down on the need for separate mobile phone app development. The idea is to develop one webpage that will look the same on any number of screens.
3. Overall Clarity
Sometimes mobile developers make the mistake of assuming more is best. In most cases, however, flair only distracts from crucial information and makes webpages less user friendly and more difficult to navigate.
Responsive webpages aim to be simple and clean, which keeps users happy and less frustrated.
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