The marketing world is changing. A lot. Gone are the days where you had to drive to a store simply to research a product. Today, not only our product research, but our purchasing is done on online. A business’ online presence is quickly eclipsing its brick and mortar establishment in terms of importance, prompting many companies to abandon their storefronts entirely. The result? An immensely competitive online market.
How Can I Get Ahead?
Current research suggests that more than 39 percent of all online customers find sites through search engines. It’s no surprise, since an estimated 88.1 percent of U.S. internet users ages over the age of 14 use the internet to research products. They’ll enter keywords pertaining to the service or product they’re looking for, and then the search engine will run a quick scan of the web, returning websites that would be helpful in order of relevancy. That relevancy bit is the key thing here. Most search engine users won’t click past the first page of results, and a large percentage will click the first result. Thousands of sites are relegated to page two and beyond, essentially removing them from the list of sites the user will see. Search engine optimization, or SEO, is a service used by businesses looking to boost their search engine ranking. A better ranking equals more user hits, more user hits equals more leads, and more leads equals more customers.
How Does SEO Work?
SEO is an essential part of internet marketing, and it centers around the generation of high quality, relevant content. Let’s say you sell hats, and you want to be in the top ten search results when people search for keywords like unique hats, cheap fedoras, and high quality top hats. You need lots of articles and blog posts on the web that use those keywords and that link back to your website. That’s the general idea of SEO. There’s a little more to it, including social media elements and on site optimization, but the biggest piece is content. An SEO provider will manage the creation and posting of content and help you will all the other pieces, too.
Where Do I Get SEO Services?
Many web developers and design agencies include SEO services as a part of their internet marketing packages. They may not be doing the legwork themselves, but instead function as Seo resellers. They’ll work with a provider that focuses solely on SEO to help you select keywords and optimize your site, acting as a go between for you and the company.
Why is SEO Important?
Internet marketing is more important now than ever before. Ninety percent of online adults use social media extensively, a fact demonstrating the incredible influence of the internet on consumer choices. The modern consumer looks to the internet first, not only for networking and socializing but for product research and purchase. In fact, according to Forrester Research, online sales are expected to grow to nine percent from seven percent of overall retail sales by 2016. The numbers are only going to grow from there, with the effect that internet marketing will only continue to climb in importance.
Any successful business owner knows that a retailer needs to be in touch with the needs of its consumer base. As consumers become more and more internet oriented, it is essential for businesses to improve their visibility and online experience to meet the needs and expectations of their customers. SEO is a critical first step toward successful internet marketing.
Trackback from your site.