There’s been a lot of changes to SEO in the past few years, and you don’t want stale practices tripping up your website so that it falls and lands on page five of search results. Unless people are looking at pages of cat images, the chance that they’ll reach your website when it’s so far back is essentially zero. In fact, only 20% of users ever click past the first page! If you are looking for SEO content writing tips, we’ve got you covered. Here are three ways to not mess up your natural search engine optimization in 2013.
1. Formatting Keeps Them Around
If you’re blogging and posting with the intent to hit it big in rankings via keywords and linking, there are a few things you need to keep in mind if you want to keep your reader’s focus. One big issue is formatting. Believe it or not, there are still many, many websites that leave no spaces in between paragraphs. No matter if you’re bolding or numbering them, spacing is still necessary. White space is important for preventing readers from feeling overwhelmed. Studies show that proper layout increases comprehension by 20%. Including images, infographics, or videos to break up the space and give your reader something else to look at is also a good idea.
2. How to Organize SEO Content Creation
As you can probably tell, I love organizing content into lists. Not only does it reinforce good spacing, it forces me to continually think about the focus of my piece. Creating smaller, in piece headings helps orient my reader, and give them an idea of where the text is heading. Research indicates that most readers skim articles, so you can’t just rely on a strong opening paragraph to push the whole thing through. SEO content writers are like chefs crafting a meal. Small garnishes in the form of interesting industry facts and research are little, easy to find thing that add a lot to your overall presentation. You don’t need to organize your writing into lists, of course, but you do need to make sure you’re introducing new ideas in every paragraph, and working toward a definite conclusion.
3. Writing SEO Content that Works with Natural Search Engine Optimization
As you write, you want to always be thinking about how your writing is influencing SEO beyond just the scope of keywords and link building. There are several things the Google algorithm looks for, and one is relevancy. Relevancy is in part influenced by the freshness of content. If a million people are suddenly searching for copies of “Lindsay Lohan purple sunglasses” after she wore them to a parade, it’s going to provide a lift to any website that discusses this. What does this mean for your SEO? Don’t just rely on the same recycled facts and advice that everyone is circulating. Check out the latest news articles on your topic, so that it appears more “fresh” to Google than everything anyone else wrote.
What are your thoughts on writing for natural search engine optimization?
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