Before infomercial drtv became popular, companies (both large multinational corporations and smaller mom and pop shops alike) relied upon several traditional marketing strategies to capture and retain customers for their products. Although these marketing strategies varied from company to company, studies have suggested that the vast majority of the most successful companies relied upon a handful of traditional marketing strategies to capture and retain customers for their products and their services.
One of the most popular of these traditional marketing strategies consisted of placing print ads in newspapers, magazines, professional journals, and other print publications which circulated around the country. These ads proved to be less successful than infomercial drtv because they did not rely upon the blended media strategies that most marketers insist upon using to capture and retain customers for the products and the services that they want to sell. In fact, studies conducted by the University of Pennsylvania suggest that infomercial drtv ads increase viewer retention by more than 50 percent and speed up the buying process by more than 72 percent over print ads. This is because well produced infomercial drtv programs contain more than 200 cuts in a ten minute period of time. The people who produce these infomercial drtv ads know that using so many cuts carries two major advantages over print ads. For one, it can save them thousands of dollars. For two, it helps them capture the attention of viewers who are multitasking while watching these infomercial drtv ads. For example, according to the drtv companies and the drtv production agencies and the tv and film production companies who produce these infomercial drtv ads, more than 42 percent of Americans are surfing the internet while watching these infomercial drtv ads; more than 29 percent of Americans are talking on the telephone or using mobile devices while watching their infomercial drtv ads; more than 26 percent are texting while watching infomercial drtv ads; and more than 61 percent are using their social media sites while watching infomercial drtv ads.
For these reasons, the tv media buying agency companies which produce these infomercial drtv ads know that it is absolutely vital to produce a quality infomercial ad which will capture the attention of the customers who are watching television very late at night in order to find hot deals on quality, name brand products. These agencies also know that a quality news story is more than four times more effective than an infomercial, so many of these companies spend a lot of their time trying to figure out how they can plant news stories about their products and their services rather than wasting that time producing quality infomercials that only two or three people will ever see. Research more here: tvamediagroup.com
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